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- Products, Apps, Search and the Quest to Close All Tabs
Products, Apps, Search and the Quest to Close All Tabs
the future, as it were
Some quick thoughts/curiosities on the future of products and apps:
1. I’m very curious to know if we'll move - and how quickly - into a world where all of our products/apps are in one dashboard.
Rabbit’s r1 seems like an attempt at this.
Giving you one device or one dashboard where you can explore and search for what you want without leaving it out of necessity to take the next action - only leave when you want (maybe to watch/read longer form content) - seems like a gift to us all.
How many tabs do you have open right now?
Probably enough to support a small village.
This could kill those tabs for good.
2. Seems crazy on the surface that we're using dozens of applications every day to take a few core actions.
I don't necessarily see one company providing this service, if we do end up consolidating. It's not about using one product (the killer app), just easily using all you products in one interface.
Personal computing used to happen locally. You could read/write on your device. There’s something very useful and honoring about that.
It’s like playing a Halo offline on an Xbox with your friends vs. playing it online, solo, with strangers: It’s almost like it was built and designed specifically for your pleasure.
3. This might only come with very personalized AGI.
Again, going back to Rabbit’s r1. It’s a companion device that can take actions for you, give you information, and help you explore your curiosities in one place.
Remember the 2009 Best Buy commercial phrase for desktop computers, “All in one”?
That’s essentially a useless phrase now as it relates to personal computers, for most of the world. Most of the world uses a phone that is the dimensions of that Best Buy audience’s CD disk in their Dell tower at the time.
An AI companion (not the romantic kind) that has one interface that you can learn in, take small actions in, and choose to leave it when you want.
Think about all you can do/learn/explore in one chat with ChatGPT right now while keeping it neatly in that feed.
Perplexity does an even better job with this. It’s pretty stunning. When you search for something, you’re met with a neatly package UI that cites resources in content blocks at the top of the page.
Right below that, there’s a section of text description or answers on that topic.
You also get related videos YouTube videos that you can watch right from the app.
This should not be lost on us: It’s insane. And wonderful.
We’re used to searching for something on one page, going to the next page for the result, scrolling until we see the most non-click bait SEO garbage that actually seems related to us, and then getting into reading what we originally searched for. Google’s AI Summaries at the top of the SERP are helping with this, but it has a ways to go.
No wonder we’re all slowly being cut by a thousand tabs.
4. What effect does this have, if it comes?
Without knowing a lot, it seems like this would be very disruptive.
A few questions:
Does Search Engine Optimization drastically change beyond the typical algorithm update?
Would it be bad at delivering content we’d want to read, like blogs, and just deliver dull text blocks of information?
If it does deliver people’s blogs and YouTube videos, how does that traffic get sorted, counted, and rewarded to the creator?
Would that cause ads to be devalued if website traffic isn’t as much of a factor?
Does it eliminate ads altogether?
Who knows. My guess is, it won’t impact very many people until it impacts everyone.