- Deep Loafe
- Threads Hits Different
Threads Hits Different
on a youthful, less serious internet
From the top:
Welcome back, friends.
Read time: pretty short I would say
Meme theme: Nathan for You
See you out there.
“Jokes of the proper kind, properly told, can do more to enlighten questions of politics, philosophy, and literature than any number of dull arguments.”
– Isaac Asimov
Why does it feel like something is different this time with the debut of the new social platform from Meta, Threads?
Structurally, it seems not really any different to me than Twitter. There are fewer features than Twitter even, but you post text, you post images, you post videos. You can post gifs, but not from within the platform yet. And there are a bunch of other things it’s not currently doing that you might expect, like a chronological feed or a following-only feed.
Also, just briefly here before I continue: It just struck me that the word “bunch” just means things clumped together, not a lot of them necessarily. Maybe you already knew that though.
So back to Threads. If it’s missing these obvious features that Twitter already has, and Twitter already exists, why did 80 million people download it in the first 48 hours? Cha(d)t-GPT, the previously fastest-downloaded app ever, took a month to get to 100 million downloads (slow much?). Twitter has just over 350 million monthly active users - or MAUs as they say in the biz - and it’s been around for over 15 years.
*Of course, downloads and holding onto active users is a different thing, so that remains to be seen.
BUT, nonetheless, that’s incredible adoption all for a product that doesn’t really do anything different from Twitter when you poke it and even has limited features at this point.
Want to know my take? Probably you do since you’re reading this newsletter, but I’m going to say it anyway:
Here are a few examples of this. People are generally more positive than I’m used to seeing on the internet and acknowledging that themselves.
Basically, it’s like there was a hard reset - the blowing on the N-64 cartridge, the flushing of your PS-1 disc in the toilet to clean it, the unplugging of the Roku - and now we’re starting back over with funnies and positive content.
People even seem to be liking Mark Zuckerberg now because of this Threads launch. Weird.
This is still social media, so I won’t pretend to think it’s the perfect town square and won’t devolve. But, for whatever weird bending of the universe that’s happening for it to be going this well, I’m fascinated.
So get out there people. Reintroduce yourself to what the social internet can be at its best. Stitch your ideas into a tapestry as strong as a thousand Carharts.
I’m with Isaac Asimov on this one: laughs are the way.
Stuff I’ve Been Into
Not all the way through this yet, but enjoying this collection of smart things from Morgan Housel.
Nathan For You. Here’s a taste if you aren’t familiar - probably the most iconic segment.
Welp, have a great week. Thanks for reading.